Brand Development
Welcome to The Agency, we’re happy to get to know you and contribute to your success.
Our goal is for you to walk away from this experience with a renewed passion for your brand and your business that motivates your business team and gives your customers a value and a vibe they can really feel.
Your brand is what gets you noticed, makes you relatable, memorable and it is what your reputation and lasting value rests upon. The Agency asks the tough questions to help you get to the core of what your brand is and will be. We help your brand come to life and carve out the edge that will separate you from your competitors, make followers become loyal fans that sing your praises to their friends.
In this package, we work with you to create a complete brand identity. turnkey, everything you will need.
An introductory 45-minute phone call or in-person meeting
- These questionnaires are to help you think about and establish your brand’s personality, value proposition, differentiation.
- Moodboard creation to make sure we are thinking along the same lines visually.
- To go through your answers together and flesh out the main points that stick best with your brand and in the minds of your ideal buyers
- This is a 30-minute video-chat or in-person initial interview
- At least 4 Logos Presented
- 4 Logo Revision Rounds
- All color versions in full color, inverse, black, white
- All file versions of your logo in .pdf .jpg .png .eps .svg
- Standard Logo sizes and placement
- Color palette: Pantone, CMYK, RGB color definitions
- Standard Fonts & Typography
- Brand Iconography including design elements, patterns, icons to be used in packaging and website design
- Photography Usage Guidelines
- Brand voice and tone: social voice and web voice
- Including tagline, differentiation statements, value proposition, ads & sales pitch
- This and all the content you will need to create a good website and pitch deck
- Social Media sized wallpapers and profile pictures for Facebook, LinkedIn, Twitter, Instagram, Pinterest
Custom Front and Back of card design with print-ready files and paper & printer recommendation
Some of Our Most Recent Branding Work
Our Process is why it works.
Our branding packages are designed to provide you with the perfect foundation to meet your immediate design needs, while providing you with the right tools and resources to support your brand as your business continues to grow.
All brand design projects take between 3 – 4 weeks to complete (completely dependent upon client response time and project scope.)
Our Brand Package Design Process:
- BRAND FOUNDATION
- CONCEPT DEVELOPMENT
- REFINEMENT
- COLLATERAL DESIGN
- FINALIZATION & DELIVERY
What our clients say
The Agency Marketing Group have been amazing partners of the largest dual branded hotel complex in the city of Charlotte. Assisting me with the vision of two hotel brands with four unique restaurants they are a one stop shop for all of your marketing, social media, website design, graphic design, public relations, and branding needs. They are creative minds that think outside the box. They work with you to ensure a goal is accomplished. I have worked with them personally on very large projects and continue to be amazed on the results they deliver.
I work with the Agency on several levels (both for my own business and in collaboration with them on my client projects) and I can highly recommend working with them. A fresh young team of creatives with a passion for making your business better. What more could you want? Give them a call today and don’t wait another day. A+
I cannot say enough good things about everyone at The Agency. From digital to print to branding, they are intelligent, educated, edgy where needed, classic where needed, open minded, risk takers where appropriate, patient, very friendly and outgoing folks all wrapped up in one marketing company.