The owner group came to us with the vision of opening two sister restaurants. The goal was to create a name and brand for the first, which was decided to be Caswell Station with the knowledge that a second restaurant, Graham St. Pub & Patio would follow. They wanted the restaurants to be related and have similarities between the two, while still establishing a distinct identity for each.
We worked with the owners to name each and then created the logos, websites, menus, social media presence, posters and all marketing and on site collateral. We also designed the mural on the rooftop of Graham St. Pub & Patio and worked with the artist to bring our design to life.