Southern Skyline Grand Ball is the largest New Years Eve event in the South East. In 2018 the event was hosted with our client in the Le Meridien Charlotte Hotel. Prior to 2018, Southern Skyline Grand Ball was able to sell just over 1,500 tickets.
In 2018, The Southern Skyline team came to The Agency with the goal of almost tripling their prior years attendance and selling out the event with 4,000 tickets. They wanted bold, yet relatable messaging that would speak to Charlotte’s millennial audience and yet still portray the high end experience of the event. Tickets ranged from $130-$500.
We knew this opportunity presented our client with the ability to make over $600,000 in sales in 3 months. For The Agency team, this was a project that required creativity, flexibility and the ability to make changes quickly to our strategy and creative to continue to stay relevant and spark curiosity across Charlotte.