{"id":11994,"date":"2020-01-23T19:22:28","date_gmt":"2020-01-23T19:22:28","guid":{"rendered":"http:\/\/www.gettheagency.com\/?post_type=avada_portfolio&#038;p=11994"},"modified":"2020-04-15T10:45:00","modified_gmt":"2020-04-15T10:45:00","slug":"mecklenburg-county-park-and-recreation","status":"publish","type":"avada_portfolio","link":"https:\/\/www.gettheagency.com\/portfolio\/mecklenburg-county-park-and-recreation\/","title":{"rendered":"Mecklenburg County Park and Recreation"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #2a2f34;background-image: url(&quot;http:\/\/www.gettheagency.com\/wp-content\/uploads\/2020\/01\/header-side-abstract.png&quot;);background-position: right top;background-repeat: repeat-y;padding-top:0px;padding-right:0px;padding-bottom:7px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-first\" style=\"width:66.666666666667%;width:calc(66.666666666667% - ( ( 0% ) * 0.66666666666667 ) );margin-right: 0%;margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 17px 19px 0px 0px;\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one fusion-title-default-margin\" style=\"margin-right:0px;margin-left:0px; margin-top:0px; margin-bottom:0px\"><h1 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"--fontSize:88;line-height:1;\"><h1>Mecklenburg County Park &amp; Recreation<\/h1><\/h1><\/div><div class=\"fusion-text fusion-text-1\"><h4><span style=\"color: #ffffff;\">Summer Sizzle Series<\/span><\/h4>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-last\" style=\"width:33.333333333333%;width:calc(33.333333333333% - ( ( 0% ) * 0.33333333333333 ) );margin-top:0px;margin-bottom:0px;\" id=\"pageTitleAnchors\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:right center;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 40px 0px 30px 0px;\"><div class=\"fusion-text fusion-text-2\"><h6 data-fontsize=\"18\" data-lineheight=\"27\">Project Type<\/h6>\n<p style=\"color: #c9c9c9;\">Branding, Event Marketing, Social Media, Digital Media, Traditional Media, PR, Event<\/p>\n<h6>Client Industry<\/h6>\n<p style=\"color: #c9c9c9;\">Government<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-bg-parallax\" data-bg-align=\"center center\" data-direction=\"right\" data-mute=\"false\" data-opacity=\"100\" data-velocity=\"-0.8\" data-mobile-enabled=\"false\" data-break_parents=\"0\" data-bg-image=\"http:\/\/www.gettheagency.com\/wp-content\/uploads\/2020\/04\/Agency_Parallax_Stripes_Grey_space.png\" data-bg-repeat=\"true\" data-bg-gradient-type=\"linear\" data-bg-gradient-angle=\"180\" data-bg-gradient-start-color=\"#2a2f34\" data-bg-gradient-start-position=\"28\" data-bg-gradient-end-color=\"rgba(255,255,255,0)\" data-bg-gradient-end-position=\"28\" data-bg-radial-direction=\"center center\" ><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-parallax-right nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-image: url(&quot;http:\/\/www.gettheagency.com\/wp-content\/uploads\/2020\/04\/Agency_Parallax_Stripes_Grey_space.png&quot;);background-image:linear-gradient(180deg, #2a2f34 28%,rgba(255,255,255,0) 28%),url(http:\/\/www.gettheagency.com\/wp-content\/uploads\/2020\/04\/Agency_Parallax_Stripes_Grey_space.png);background-position: center center;background-repeat: repeat-x;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-first container-proj-sum\" style=\"width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% ) * 0.66666666666667 ) );margin-right: 4%;margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;background-color:#2a2f34;border-top:25px solid #fbd5d3;padding: 0px 0px 0px 0px;\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:40px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 30px 30px 0px 31px;\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-clearfix\" style=\"float:left;margin-top:40px;margin-bottom:15px;width:100%;max-width:43px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"border-color:#fbd5d3;border-top-width:2px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"font-size:21px;margin-top:12px;margin-right:0px;margin-left:0px;\"><h2 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:21;--minFontSize:21px;line-height:1;\">Project Summary<\/h2><\/div><div class=\"fusion-text fusion-text-3\"><p style=\"color: #c9c9c9;\">We started working with Mecklenburg County Park &amp; Recreation in 2011 to advertise the amenities of the parks as well as the events at each park. We were hired to increase general awareness and visitation to the parks as well as attendance at the events. In 2013 we proposed rebranding each park and giving each its own identity, logo and \u2018look\u2019. We successfully created a unique and memorable identity for Romare Bearden Park, Fourth Ward Park, First Ward Park and Freedom Park. This allowed us to develop an aesthetic for each park that carried over into park signage, collateral, promotions and website presence. We also created a website that allowed us to introduce a more user friendly experience for seeing what events are at what parks and when. We promoted the parks and their events through digital media, social media and traditional media as well as Earned Media and PR.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"755\" height=\"189\" title=\"project_summary_abstract\" src=\"http:\/\/www.gettheagency.com\/wp-content\/uploads\/2020\/01\/project_summary_abstract.png\" alt class=\"img-responsive wp-image-11815\" srcset=\"https:\/\/www.gettheagency.com\/wp-content\/uploads\/2020\/01\/project_summary_abstract-200x50.png 200w, https:\/\/www.gettheagency.com\/wp-content\/uploads\/2020\/01\/project_summary_abstract-400x100.png 400w, https:\/\/www.gettheagency.com\/wp-content\/uploads\/2020\/01\/project_summary_abstract-600x150.png 600w, https:\/\/www.gettheagency.com\/wp-content\/uploads\/2020\/01\/project_summary_abstract.png 755w\" sizes=\"(max-width: 800px) 100vw, 755px\" \/><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #2a2f34;background-image:linear-gradient(150deg, #f0ece5 93%,#2b59a2 93%);background-position: center center;background-repeat: no-repeat;padding-top:30px;padding-right:0px;padding-bottom:30px;padding-left:0px;margin-bottom: 0px;margin-top: 50px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-2 fusion_builder_column_inner_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 30px 0px 31px;\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-clearfix\" style=\"float:left;margin-top:40px;margin-bottom:10px;width:100%;max-width:43px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"border-color:#fbd5d3;border-top-width:2px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"font-size:21px;margin-top:12px;margin-right:0px;margin-left:0px;\"><h2 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:21;--minFontSize:21px;line-height:1;\"><span style=\"color: #000000;\">Project Summary<\/span><\/h2><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><div class=\"fusion-counters-box counters-box row fusion-clearfix fusion-columns-3\"><div class=\"fusion-counter-box fusion-column col-counter-box counter-box-wrapper col-lg-4 col-md-4 col-sm-4\" data-animationOffset=\"top-into-view\"><div class=\"counter-box-container\" style=\"border: 1px solid rgba(42,47,52,0);\"><div class=\"content-box-percentage content-box-counter\" style=\"color:#2a2f34;font-size:61px;line-height:normal;\"><span class=\"display-counter\" data-value=\"288.40\" data-delimiter=\".\" data-direction=\"up\" data-decimals=\"2\">0<\/span><span class=\"unit\">%<\/span><\/div><div class=\"counter-box-content\" style=\"color:#2a2f34;font-size:16px;\">Year over Year organic website traffic increase 2019 vs. 2018<\/div><\/div><\/div><div class=\"fusion-counter-box fusion-column col-counter-box counter-box-wrapper col-lg-4 col-md-4 col-sm-4\" data-animationOffset=\"top-into-view\"><div class=\"counter-box-container\" style=\"border: 1px solid rgba(42,47,52,0);\"><div class=\"content-box-percentage content-box-counter\" style=\"color:#2a2f34;font-size:61px;line-height:normal;\"><span class=\"display-counter\" data-value=\"250\" data-direction=\"up\" data-decimals=\"0\">0<\/span><\/div><div class=\"counter-box-content\" style=\"color:#2a2f34;font-size:16px;\">Average attendees at each event<\/div><\/div><\/div><div class=\"fusion-counter-box fusion-column col-counter-box counter-box-wrapper col-lg-4 col-md-4 col-sm-4\" data-animationOffset=\"top-into-view\"><div class=\"counter-box-container\" style=\"border: 1px solid rgba(42,47,52,0);\"><div class=\"content-box-percentage content-box-counter\" style=\"color:#2a2f34;font-size:61px;line-height:normal;\"><span class=\"display-counter\" data-value=\"30\" data-direction=\"up\" data-decimals=\"0\">0<\/span><span class=\"unit\">%<\/span><\/div><div class=\"counter-box-content\" style=\"color:#2a2f34;font-size:16px;\">Overall attendee growth 2019 vs. 2018<\/div><\/div><\/div><\/div><div class=\"clearfix\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:50px;padding-right:20px;padding-bottom:0px;padding-left:20px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-animated\" style=\"margin-top:0px;margin-bottom:0px;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"0.5\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-clearfix\" style=\"float:left;margin-top:30px;margin-bottom:5px;width:100%;max-width:43px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"border-color:#fbd5d3;border-top-width:2px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"font-size:21px;margin-top:12px;margin-right:0px;margin-left:0px;\"><h2 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;color:#2a2f34;--fontSize:21;--minFontSize:21px;line-height:1;\">Posters &amp; Signage<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"1235\" height=\"652\" title=\"Park_Rec_Jazz_SOSMockup\" src=\"http:\/\/www.gettheagency.com\/wp-content\/uploads\/2020\/01\/Park_Rec_Jazz_SOSMockup.jpg\" alt class=\"img-responsive wp-image-11995\" srcset=\"https:\/\/www.gettheagency.com\/wp-content\/uploads\/2020\/01\/Park_Rec_Jazz_SOSMockup-200x106.jpg 200w, https:\/\/www.gettheagency.com\/wp-content\/uploads\/2020\/01\/Park_Rec_Jazz_SOSMockup-400x211.jpg 400w, https:\/\/www.gettheagency.com\/wp-content\/uploads\/2020\/01\/Park_Rec_Jazz_SOSMockup-600x317.jpg 600w, https:\/\/www.gettheagency.com\/wp-content\/uploads\/2020\/01\/Park_Rec_Jazz_SOSMockup-800x422.jpg 800w, https:\/\/www.gettheagency.com\/wp-content\/uploads\/2020\/01\/Park_Rec_Jazz_SOSMockup-1200x634.jpg 1200w, https:\/\/www.gettheagency.com\/wp-content\/uploads\/2020\/01\/Park_Rec_Jazz_SOSMockup.jpg 1235w\" sizes=\"(max-width: 800px) 100vw, 1200px\" \/><\/span><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-3 fusion_builder_column_inner_1_2 1_2 fusion-one-half fusion-column-first\" style=\"width:50%;width:calc(50% - ( ( 2% ) * 0.5 ) );margin-right: 2%;margin-top:20px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"imageframe-align-center\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img decoding=\"async\" width=\"613\" height=\"447\" title=\"Park_Rec_BeardenMockup\" src=\"http:\/\/www.gettheagency.com\/wp-content\/uploads\/2020\/01\/Park_Rec_BeardenMockup.jpg\" alt class=\"img-responsive wp-image-11996\" srcset=\"https:\/\/www.gettheagency.com\/wp-content\/uploads\/2020\/01\/Park_Rec_BeardenMockup-200x146.jpg 200w, https:\/\/www.gettheagency.com\/wp-content\/uploads\/2020\/01\/Park_Rec_BeardenMockup-400x292.jpg 400w, https:\/\/www.gettheagency.com\/wp-content\/uploads\/2020\/01\/Park_Rec_BeardenMockup-600x438.jpg 600w, https:\/\/www.gettheagency.com\/wp-content\/uploads\/2020\/01\/Park_Rec_BeardenMockup.jpg 613w\" sizes=\"(max-width: 800px) 100vw, 600px\" \/><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-4 fusion_builder_column_inner_1_2 1_2 fusion-one-half fusion-column-last\" style=\"width:50%;width:calc(50% - ( ( 2% ) * 0.5 ) );margin-top:20px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"imageframe-align-center\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\"><img decoding=\"async\" width=\"605\" height=\"447\" title=\"Park_Rec_PIPMockup\" src=\"http:\/\/www.gettheagency.com\/wp-content\/uploads\/2020\/01\/Park_Rec_PIPMockup.jpg\" alt class=\"img-responsive wp-image-11997\" srcset=\"https:\/\/www.gettheagency.com\/wp-content\/uploads\/2020\/01\/Park_Rec_PIPMockup-200x148.jpg 200w, https:\/\/www.gettheagency.com\/wp-content\/uploads\/2020\/01\/Park_Rec_PIPMockup-400x296.jpg 400w, https:\/\/www.gettheagency.com\/wp-content\/uploads\/2020\/01\/Park_Rec_PIPMockup-600x443.jpg 600w, https:\/\/www.gettheagency.com\/wp-content\/uploads\/2020\/01\/Park_Rec_PIPMockup.jpg 605w\" sizes=\"(max-width: 800px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-image:linear-gradient(36deg, #ffc43a 9%,#fffbf4 0%);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last container-bottom\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-image: url(&#039;https:\/\/www.gettheagency.com\/wp-content\/uploads\/2019\/12\/Footer_Selector.png&#039;);background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;background-color:#2a2f34;padding: 40px 40px 40px 40px;\" data-bg-url=\"https:\/\/www.gettheagency.com\/wp-content\/uploads\/2019\/12\/Footer_Selector.png\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-5 fusion_builder_column_inner_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-inner-bg-wrapper\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"padding: 30px 30px 30px 30px;\"><div class=\"fusion-text fusion-text-4\"><h1>Let\u2019s Grow Your Brand<\/h1>\n<h5><span style=\"color: #ffffff;\">CONTACT US<\/span><\/h5>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/www.gettheagency.com\/contact-us\/\"><span class=\"fusion-column-inner-bg-image\" style=\"background-color:#2a2f34;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"><\/span><\/a><\/span><style type=\"text\/css\">.fusion-builder-nested-column-5{filter: brightness(100%) contrast(100%) invert(0%);transition: filter 0.3s ease;}.fusion-builder-nested-column-5:hover{filter: brightness(79%) contrast(200%) invert(100%);}<\/style><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div>\n<\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 has-pattern-background has-mask-background fusion-parallax-none color-border hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #2a2f34;background-image: url(&quot;https:\/\/www.gettheagency.com\/wp-content\/uploads\/2024\/02\/Group-8.png&quot;);background-position: center center;background-repeat: no-repeat;padding-top:30px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\" ><div class=\"fusion-builder-row fusion-row\"><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":12771,"menu_order":18,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":[],"portfolio_category":[19,71,92,70,20],"portfolio_skills":[],"portfolio_tags":[86],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.0 (Yoast SEO v22.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mecklenburg County Park and Recreation - The Agency Marketing Group<\/title>\n<meta name=\"description\" content=\"We started working with Mecklenburg County Park &amp; Recreation in 2011 to advertise the amenities of the parks as well as the events at each park. We were hired to increase general awareness and visitation to the parks as well as attendance at the events. In 2013 we proposed rebranding each park and giving each its own identity, logo and \u2018look\u2019. We successfully created a unique and memorable identity for Romare Bearden Park, Fourth Ward Park, First Ward Park and Freedom Park. This allowed us to develop an aesthetic for each park that carried over into park signage, collateral, promotions and website presence. We also created a website that allowed us to introduce a more user friendly experience for seeing what events are at what parks and when. We promoted the parks and their events through digital media, social media and traditional media as well as Earned Media and PR.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gettheagency.com\/portfolio\/mecklenburg-county-park-and-recreation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mecklenburg County Park and Recreation\" \/>\n<meta property=\"og:description\" content=\"We started working with Mecklenburg County Park &amp; Recreation in 2011 to advertise the amenities of the parks as well as the events at each park. We were hired to increase general awareness and visitation to the parks as well as attendance at the events. In 2013 we proposed rebranding each park and giving each its own identity, logo and \u2018look\u2019. We successfully created a unique and memorable identity for Romare Bearden Park, Fourth Ward Park, First Ward Park and Freedom Park. This allowed us to develop an aesthetic for each park that carried over into park signage, collateral, promotions and website presence. We also created a website that allowed us to introduce a more user friendly experience for seeing what events are at what parks and when. 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