{"id":12011,"date":"2020-01-23T20:49:13","date_gmt":"2020-01-23T20:49:13","guid":{"rendered":"http:\/\/www.gettheagency.com\/?post_type=avada_portfolio&#038;p=12011"},"modified":"2020-04-21T12:43:47","modified_gmt":"2020-04-21T12:43:47","slug":"stormwater-services","status":"publish","type":"avada_portfolio","link":"https:\/\/www.gettheagency.com\/portfolio\/stormwater-services\/","title":{"rendered":"Stormwater Services"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #2a2f34;background-image: url(&quot;http:\/\/www.gettheagency.com\/wp-content\/uploads\/2020\/01\/header-side-abstract.png&quot;);background-position: right top;background-repeat: repeat-y;padding-top:0px;padding-right:0px;padding-bottom:7px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-first\" style=\"width:66.666666666667%;width:calc(66.666666666667% - ( ( 0% ) * 0.66666666666667 ) );margin-right: 0%;margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 17px 19px 0px 0px;\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one fusion-title-default-margin\" style=\"margin-right:0px;margin-left:0px; margin-top:0px; margin-bottom:0px\"><h1 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"--fontSize:88;line-height:1;\">Stormwater Services<\/h1><\/div><div class=\"fusion-text fusion-text-1\"><p style=\"color: #c9c9c9;\">Charlotte Stormwater Awareness Programs<\/p>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-last\" style=\"width:33.333333333333%;width:calc(33.333333333333% - ( ( 0% ) * 0.33333333333333 ) );margin-top:0px;margin-bottom:0px;\" id=\"pageTitleAnchors\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:right center;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 40px 0px 30px 0px;\"><div class=\"fusion-text fusion-text-2\"><h6 data-fontsize=\"18\" data-lineheight=\"27\">Project Type<\/h6>\n<p style=\"color: #c9c9c9;\">PR &amp; Earned Media, Social Media, Digital Media, Graphic Design, Event, <span style=\"font-weight: 400;\">Media Buying including TV, Radio, Outdoor and Digital Television<\/span><\/p>\n<h6>Client Industry<\/h6>\n<p style=\"color: #c9c9c9;\">Government<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-bg-parallax\" data-bg-align=\"center center\" data-direction=\"right\" data-mute=\"false\" data-opacity=\"100\" data-velocity=\"-0.8\" data-mobile-enabled=\"false\" data-break_parents=\"0\" data-bg-image=\"http:\/\/www.gettheagency.com\/wp-content\/uploads\/2020\/04\/Agency_Parallax_Stripes_Grey_space.png\" data-bg-repeat=\"true\" data-bg-gradient-type=\"linear\" data-bg-gradient-angle=\"180\" data-bg-gradient-start-color=\"#2a2f34\" data-bg-gradient-start-position=\"28\" data-bg-gradient-end-color=\"rgba(255,255,255,0)\" data-bg-gradient-end-position=\"28\" data-bg-radial-direction=\"center center\" ><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-parallax-right nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-image: url(&quot;http:\/\/www.gettheagency.com\/wp-content\/uploads\/2020\/04\/Agency_Parallax_Stripes_Grey_space.png&quot;);background-image:linear-gradient(180deg, #2a2f34 28%,rgba(255,255,255,0) 28%),url(http:\/\/www.gettheagency.com\/wp-content\/uploads\/2020\/04\/Agency_Parallax_Stripes_Grey_space.png);background-position: center center;background-repeat: repeat-x;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first container-proj-sum\" style=\"width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;background-color:#2a2f34;border-top:25px solid #fbd5d3;padding: 0px 0px 0px 0px;\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:40px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 30px 30px 0px 31px;\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-clearfix\" style=\"float:left;margin-top:40px;margin-bottom:15px;width:100%;max-width:43px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"border-color:#fbd5d3;border-top-width:2px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"font-size:21px;margin-top:12px;margin-right:0px;margin-left:0px;\"><h2 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:21;--minFontSize:21px;line-height:1;\">Project Summary<\/h2><\/div><div class=\"fusion-text fusion-text-3\"><p style=\"color: #c9c9c9;\"><span style=\"font-weight: 400;\">The Agency has worked with Stormwater Services for over 8 years. The Agency works with Stormwater Services to increase awareness for their 3 main programs, Water Quality, Flood Safety and Volunteer Opportunities. We have produced many memorable campaigns over the years to educate Charlotte- Mecklenburg\u2019s citizens about these important topics, and one campaign was particularly successful. To educate the public on the dangers of flood water, a topic that we found to be \u2018uninteresting\u2019 to the general public, we created an earworm jingle called \u2018Turn Around, Don\u2019t Drown\u2019 <\/span><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"755\" height=\"189\" title=\"project_summary_abstract\" src=\"http:\/\/www.gettheagency.com\/wp-content\/uploads\/2020\/01\/project_summary_abstract.png\" alt class=\"img-responsive wp-image-11815\" srcset=\"https:\/\/www.gettheagency.com\/wp-content\/uploads\/2020\/01\/project_summary_abstract-200x50.png 200w, https:\/\/www.gettheagency.com\/wp-content\/uploads\/2020\/01\/project_summary_abstract-400x100.png 400w, https:\/\/www.gettheagency.com\/wp-content\/uploads\/2020\/01\/project_summary_abstract-600x150.png 600w, https:\/\/www.gettheagency.com\/wp-content\/uploads\/2020\/01\/project_summary_abstract.png 755w\" sizes=\"(max-width: 800px) 100vw, 755px\" \/><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:50px;padding-right:20px;padding-bottom:0px;padding-left:20px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-animated\" style=\"margin-top:0px;margin-bottom:0px;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"0.5\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-clearfix\" style=\"float:left;margin-top:30px;margin-bottom:5px;width:100%;max-width:43px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"border-color:#fbd5d3;border-top-width:2px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"font-size:21px;margin-top:12px;margin-right:0px;margin-left:0px;\"><h2 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;color:#2a2f34;--fontSize:21;--minFontSize:21px;line-height:1;\">The Original Jingle<\/h2><\/div><div class=\"fusion-video fusion-youtube fusion-aligncenter\" style=\"max-width:1100px;max-height:550px; width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:50%;\" ><iframe title=\"YouTube video player 1\" src=\"https:\/\/www.youtube.com\/embed\/MIz1a-NEj_U?wmode=transparent&autoplay=0\" width=\"1100\" height=\"550\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-text fusion-text-4\"><p>This incredibly catchy jingle went quickly viral. Before we knew it, people all around Charlotte and beyond were singing our jingle. The campaign and the jingle achieved national success and has received awards in the Public Service Announcement category and the Governor of NC was even on TV singing it at a press conference recently. The most important thing was that awareness numbers skyrocketed on survey\u2019s when citizens were asked about Flood Safety issues. We were able to extend the success of the campaign by following up to the original campaign with a \u2018Sing the Jingle\u2019 contest where we put out a call for entries where individuals were able to submit their renditions of the jingle to a website we built and the winner was awarded prizes including an iPad and gift certificates to local businesses.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"font-size:21px;margin-top:40px;margin-right:0px;margin-left:0px;\"><h2 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;color:#2a2f34;--fontSize:21;--minFontSize:21px;line-height:1;\">Charlotte Today Contest Coverage<\/h2><\/div><div class=\"fusion-video fusion-youtube fusion-aligncenter\" style=\"max-width:1100px;max-height:550px; width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:50%;\" ><iframe title=\"YouTube video player 2\" src=\"https:\/\/www.youtube.com\/embed\/2hmqPCJYJW8?wmode=transparent&autoplay=0\" width=\"1100\" height=\"550\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"font-size:21px;margin-top:40px;margin-right:0px;margin-left:0px;\"><h2 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;color:#2a2f34;--fontSize:21;--minFontSize:21px;line-height:1;\">The Jingle Contest Entries<\/h2><\/div><div class=\"fusion-video fusion-youtube fusion-aligncenter\" style=\"max-width:1100px;max-height:550px; width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:50%;\" ><iframe title=\"YouTube video player 3\" src=\"https:\/\/www.youtube.com\/embed\/XjSlwIVmWFY?wmode=transparent&autoplay=0\" width=\"1100\" height=\"550\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-image:linear-gradient(36deg, #ffc43a 9%,#fffbf4 0%);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last container-bottom\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-image: url(&#039;https:\/\/www.gettheagency.com\/wp-content\/uploads\/2019\/12\/Footer_Selector.png&#039;);background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;background-color:#2a2f34;padding: 40px 40px 40px 40px;\" data-bg-url=\"https:\/\/www.gettheagency.com\/wp-content\/uploads\/2019\/12\/Footer_Selector.png\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-2 fusion_builder_column_inner_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-inner-bg-wrapper\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"padding: 30px 30px 30px 30px;\"><div class=\"fusion-text fusion-text-5\"><h1>Let\u2019s Grow Your Brand<\/h1>\n<h5><span style=\"color: #ffffff;\">CONTACT US<\/span><\/h5>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/www.gettheagency.com\/contact-us\/\"><span class=\"fusion-column-inner-bg-image\" style=\"background-color:#2a2f34;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"><\/span><\/a><\/span><style type=\"text\/css\">.fusion-builder-nested-column-2{filter: brightness(100%) contrast(100%) invert(0%);transition: filter 0.3s ease;}.fusion-builder-nested-column-2:hover{filter: brightness(79%) contrast(200%) invert(100%);}<\/style><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div>\n<\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 has-pattern-background has-mask-background fusion-parallax-none color-border hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #2a2f34;background-image: url(&quot;https:\/\/www.gettheagency.com\/wp-content\/uploads\/2024\/02\/Group-8.png&quot;);background-position: center center;background-repeat: no-repeat;padding-top:30px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\" ><div class=\"fusion-builder-row fusion-row\"><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":12765,"menu_order":16,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":[],"portfolio_category":[19,71,91,92,70,20],"portfolio_skills":[101,94],"portfolio_tags":[86],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.0 (Yoast SEO v22.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Stormwater Services - The Agency Marketing Group<\/title>\n<meta name=\"description\" content=\"Charlotte-Mecklenburg Storm Water Services came to us with an issue that they wanted to draw wide public awareness for. When floodwaters approach people driving into the water and becoming stuck or worse is a problem that costs the city. This was an unsexy issue that we approached with a fun attitude and came up with a catchy jingle that went viral. Our jingle that has achieved national success in the form and has received awards in the PSA category and the Governer of NC was even on TV singing it at a press conference recently. You may have heard of it? 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