{"id":1362,"date":"2018-01-26T17:31:54","date_gmt":"2018-01-26T22:31:54","guid":{"rendered":"http:\/\/www.gettheagency.com\/?p=1362"},"modified":"2018-01-26T17:31:54","modified_gmt":"2018-01-26T22:31:54","slug":"why-you-need-a-facebook-pixel","status":"publish","type":"post","link":"https:\/\/www.gettheagency.com\/social-media\/why-you-need-a-facebook-pixel\/","title":{"rendered":"Why You Need A Facebook Pixel"},"content":{"rendered":"

\t\t\t\tAs marketers, business owners, and just human beings we are constantly sold tools and tricks that promise results. With the overwhelming amount of \u201chelpful hacks\u201d it becomes difficult to decipher what will drive results and what\u2019s ineffectively adding to your to-do list. In order to cut through some of the \u201cgrow your business overnight\u201d noise we too often hear, we\u2019ll let you in a little secret. If you currently have a Facebook business page, the Facebook Pixel is one tool you need in your back pocket.<\/p>\n

The Facebook Pixel is a snippet of code placed on your website. This code allows you track and better understand the actions people are taking on your website.<\/p>\n

As an Agency, it\u2019s one of the first things we make sure is set up in a new social partnership. Without it, you\u2019re severely limited on what you can do in terms of tracking and targeting. With it, real rub-the-lamp-ask-for-three-wishes-magic happens. Of all the tools in Facebook’s marketing arsenal, the pixel is perhaps the most useful. Here are some of the fun (ahem, more sales is always fun) benefits of installing your very own Facebook Pixel\u2026<\/p>\n

1. Collect Data<\/h2>\n

A Facebook Pixel is simply an analytics tool that allows you to collect data from your website visitors. This data is #important as Facebook offers you a myriad of insights and targeting features to put this information to good use. What good is driving people to your website if you can\u2019t study who they are and what they do?<\/p>\n

One of the data features made possible with the pixel is Facebook Analytics. This expansive tool clearly lays out your sales funnel, depicts the lifetime value of your users, and shows the junction between organic and paid content. Facebook guru, Andrew Foxwell<\/a>, describes it as \u201ca MUST LEARN for all Facebook\/Instagram marketers big and small.\u201d<\/p>\n

2. Run Efficient Ads<\/h2>\n

With the Facebook Pixel you can optimize ads for website conversions<\/a>. That means your ads will be shown to users most likely to partake in a certain action on your site allowing your budget to be spent most efficiently.<\/p>\n

The standard optimization features do not always ensure your ad is shown to the highest converting audience. For example, when you optimize your ad for \u201cLink Clicks\u201d Facebook looks at users performing this action and serves your ad to similar people. A user who clicks your ad might do so for several reasons outside of actually being interested in your product or service, which then skews data, wastes money, and equals fewer conversions.<\/p>\n

By optimizing ads for your desired action Facebook collects data (with your pixel) that helps it to better understand the type of person most likely to convert. Your ad is then served to those that are most likely to do the same. This means smarter targeting and more conversions.<\/p>\n

3. Measure ROI<\/h2>\n

Without a Facebook Pixel it\u2019s difficult to track the conversions attributed to your ads or posts. By installing Standard Events<\/a> or creating Custom Conversions<\/a>, Facebook will know when a certain activity has taken place on your website. You\u2019re then able to track conversions attributed to your ads and outside your ads in real time.<\/p>\n

\"Facebook<\/p>\n

It doesn\u2019t stop there. You can also add a \u201cConversion Value\u201d to certain actions taken on your website. This will clearly lay out your ROI from each ad and help you strategize your spend.<\/p>\n

4. Retargeting<\/h2>\n

We\u2019ve all experiences that magical moment post online shopping when the item left in your cart \u201crandomly\u201d appears as an ad on your newsfeed. That sneaky \u201cHey, remember me?\u201d you\u2019re served is no coincidence. These brands are utilizing the wizardry of remarketing<\/a> and Dynamic Ads.<\/p>\n

Potential customers visit your website every day. If you\u2019re not utilizing retargeting as a way to usher this warm audience down the sales funnel, you\u2019re missing out on lots of conversions. By creating Custom Audiences of past website visitors you can serve relevant ads to people familiar with your brand.<\/p>\n

\"Facebook<\/p>\n

By using some of the many \u201crules<\/a>\u201d Facebook has available for each audience you\u2019ll be able to narrow in on not too cold, not too hot, but juuuuust the right leads. These \u201crules\u201d include\u201d:<\/p>\n