{"id":1402,"date":"2018-03-08T16:58:13","date_gmt":"2018-03-08T21:58:13","guid":{"rendered":"http:\/\/www.gettheagency.com\/?p=1402"},"modified":"2018-03-08T16:58:13","modified_gmt":"2018-03-08T21:58:13","slug":"instagram-account-set-up-for-success","status":"publish","type":"post","link":"https:\/\/www.gettheagency.com\/social-media\/instagram-account-set-up-for-success\/","title":{"rendered":"Instagram Account Set Up For Success"},"content":{"rendered":"

\t\t\t\tWhat\u2019s the first thing people look at on Instagram before they follow you? That\u2019s right, your profile. (I don\u2019t know if you answered correctly, but I\u2019ll give you the benefit of the doubt.) As marketers and business owners, we too often worry about what we\u2019re going to post on our Instagram Account well before our account is ready for all the eyeballs this content is going to drive to our profiles. So before you start snapping photos and posting inspirational quotes, let\u2019s dive into…<\/p>\n

how to set up a Business Instagram account that drives traffic, grows a community, and, of course, helps you reach your #businessgoals.<\/strong><\/h3>\n

 <\/p>\n

1. To make Instagram Business Account or nah?<\/h2>\n

There is a big debate on whether or not to set up your company\u2019s Instagram as a Business Account. Just like Facebook (since Facebook acquired Instagram), Instagram\u2019s algorithm prioritizes personal accounts and connections over businesses\u2019. This doesn\u2019t mean company content isn\u2019t seen, it\u2019s just seen less, which has lead to some Social Managers tossing and turning at night and pacing the floors.<\/p>\n

While it may seem like you are hacking the app and increasing your reach by setting up a personal account for your business, my professional opinion (I\u2019m like, really legit) is to advise against it. A Business Account gives you access to key features like Instagram Analytics, Ad Building, and Pixel Tracking, that you otherwise wouldn\u2019t have.<\/p>\n

In closing, set up an Instagram Business Account so help me social media gods!<\/p>\n

 <\/p>\n

2. Get a handle on things.<\/h2>\n

Now it\u2019s time to choose your Instagram handle. *Que typing in 3,452 possible handles only to see \u201cThis username is already taken\u201d.*<\/p>\n

Once you finally land on a unique (just not too unique) username, ask yourself a few questions. Is it easy for users to associate with your business? Is it simple to search (not too long)?<\/p>\n

For example, @theagency was already a taken Instagram account so The Agency\u2019s handle is @gettheagency. This is our slogan. It\u2019s all over our website and in our branding. If you are familiar with our brand you associate this phrase with us. Bingo, it works!<\/p>\n

 <\/p>\n

3. Make a name for yourself.<\/h2>\n

Next, make sure to write in your business name. This should simply be your company name, exactly how it is formatted on all other appearances of your brand. Phew, that was easy, wasn\u2019t it?<\/p>\n

 <\/p>\n

4. Pick a profile photo.<\/h2>\n

Most of the time your profile photo will just be your company logo. This helps users to easily identify your brand when you appear in the timeline.<\/p>\n

You can swap out the photo anytime you please. The Agency switches out profile photos for our clients when they\u2019re running a fun campaign, celebrating an anniversary, or going through a rebrand. This can help to the draw the attention of your followers. It basically says, \u201cHey, look over here! We\u2019re doing something cool.\u201d… or something like that.<\/p>\n

 <\/p>\n

5. Write that bio.<\/h2>\n

Now, it\u2019s time to write a bio for your Instagram account. This is where some get short of breath, take child\u2019s pose, and give up, but you shouldn\u2019t let it overwhelm you. Here, is where your business can truly shine.<\/p>\n

There\u2019s a 150 character count limit so no need to go crazy. Make it clear and concise what your business does, what people can expect to see when they follow you, plus a little something extra that helps them get to know you.<\/p>\n

Photographer and marketer, Jenna Kutcher<\/a>, does a great job at clearly explaining all the facets of her business in her bio. Plus, she drops that she\u2019s mac & cheese obsessed (who isn\u2019t?). Don\u2019t you just immediately like her more?<\/p>\n

\"Instagram
\n 
\n <\/p>\n

6. Have you seen our website?<\/h2>\n

Finally, add a link to your website in your profile. We recommend making the link short by putting it in Bitly. This will help so the link doesn\u2019t take over your account.<\/p>\n

You can also swap out this link every time you have a page you want to drive traffic to. For example, every time you post a new blog or run a special.<\/p>\n

Congrats! You made it. You\u2019ve set your business Instagram account up for success. (Remember us when you\u2019re famous.) Now, all you need to do is start growing a following and building a community. That\u2019s where the real legwork comes in, which we will be discussing in later blogs\u2026 stay tuned friends.\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"

What\u2019s the first thing people look at on Instagram before […]<\/p>\n","protected":false},"author":3,"featured_media":1983,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72],"tags":[74],"yoast_head":"\nInstagram Account Set Up For Success - The Agency Marketing Group<\/title>\n<meta name=\"description\" content=\"Let\u2019s dive into how to set up a Business Instagram account that drives traffic, grows a community, and, of course, helps you reach your business goals.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gettheagency.com\/social-media\/instagram-account-set-up-for-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram Account Set Up For Success\" \/>\n<meta property=\"og:description\" content=\"Let\u2019s dive into how to set up a Business Instagram account that drives traffic, grows a community, and, of course, helps you reach your business goals.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gettheagency.com\/social-media\/instagram-account-set-up-for-success\/\" \/>\n<meta property=\"og:site_name\" content=\"The Agency Marketing Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GetTheAgency\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-08T21:58:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gettheagency.com\/wp-content\/uploads\/2018\/05\/instagram_account_setup.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Audrey Morgan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GetTheAgency\" \/>\n<meta name=\"twitter:site\" content=\"@GetTheAgency\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Audrey Morgan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.gettheagency.com\/social-media\/instagram-account-set-up-for-success\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.gettheagency.com\/social-media\/instagram-account-set-up-for-success\/\"},\"author\":{\"name\":\"Audrey Morgan\",\"@id\":\"https:\/\/www.gettheagency.com\/#\/schema\/person\/574b58ca9a79818a7ff7b98fb0fd67ff\"},\"headline\":\"Instagram Account Set Up For Success\",\"datePublished\":\"2018-03-08T21:58:13+00:00\",\"dateModified\":\"2018-03-08T21:58:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.gettheagency.com\/social-media\/instagram-account-set-up-for-success\/\"},\"wordCount\":766,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.gettheagency.com\/#organization\"},\"keywords\":[\"Instagram Account\"],\"articleSection\":[\"Social Media\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.gettheagency.com\/social-media\/instagram-account-set-up-for-success\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.gettheagency.com\/social-media\/instagram-account-set-up-for-success\/\",\"url\":\"https:\/\/www.gettheagency.com\/social-media\/instagram-account-set-up-for-success\/\",\"name\":\"Instagram Account Set Up For Success - 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