{"id":648,"date":"2015-02-16T13:02:38","date_gmt":"2015-02-16T18:02:38","guid":{"rendered":"http:\/\/www.gettheagency.com\/?p=648"},"modified":"2015-02-16T13:02:38","modified_gmt":"2015-02-16T18:02:38","slug":"asked-got-2","status":"publish","type":"post","link":"https:\/\/www.gettheagency.com\/marketing\/asked-got-2\/","title":{"rendered":"You Asked For It, You Got It"},"content":{"rendered":"<p>\t\t\t\t<img decoding=\"async\" src=\"http:\/\/www.gettheagency.com\/wp-content\/uploads\/2015\/02\/impact_billboard2.jpg\" alt=\"Slogan Impact\" width=\"801\" height=\"544\" class=\"alignleft size-full wp-image-641\" \/><\/p>\n<h2>Why do some slogans just stick with us?<\/h2>\n<p>If you\u2019re older than about 35, or have seen the movie \u201c<a title=\"Forget Paris Movie Clip\" href=\"https:\/\/www.youtube.com\/watch?v=FsKYNQTbSD4\" target=\"_blank\" rel=\"noopener noreferrer\">Forget Paris<\/a>\u201d (<em>watch at least until the 1:00 mark, then the rest is just funny<\/em>) you probably wanted to finish the title with: \u201cToyota\u201d. Yeah, that\u2019s right, a Toyota slogan from the late 70&#8217;s has stuck with you for this long!<\/p>\n<p>Excellent slogans will stand the test of time and make consumers think about and remember your product. Coming up with an effective slogan for your brand involves making an impact with just a few words. Be succinct, but thoughtful. A simple, to-the-point phrase that reinforces the value (or benefit) of your product is best, and if you can make it catchy and memorable, that is just gravy on the cake, or whatever. Obviously not every slogan is going to last you almost 40 years, but catchphrases that have that certain \u201cx factor\u201d impact consumers\u2019 lives on a daily basis. <img decoding=\"async\" class=\"alignright size-full wp-image-638\" src=\"http:\/\/www.gettheagency.com\/wp-content\/uploads\/2015\/02\/mcd_slogan_list.jpg\" alt=\"McDonalds Slogans\" width=\"300\" height=\"400\" hspace=\"10\" \/>You probably still remember McDonald\u2019s slogans from when you were little, because they spent a lot of money to make sure that everyone saw and heard them. You can, but don\u2019t necessarily have to, spend millions to create a successful catchphrase. Just make sure you clearly identify your brand (you can even repeat the name of the brand in the slogan, but it isn\u2019t always necessary), and differentiate the company and the product from competitors. You can do this by highlighting the benefits of using your product instead of others and by getting creative with your wording. Brainstorm, Creatives, brainstorm! Also, keep it simple. But know that unless you\u2019ve found the BEST WORD EVER, you\u2019re probably going to need more than one word for your slogan (unless you\u2019re 3M: \u201cInnovation\u201d, WINNERS). Use a thesaurus. And avoid fancy language. You want people to remember it, not ask what it means!<\/p>\n<p>Once you come up with a few ideas, think about the following questions to see if you\u2019ve NAILED IT:<\/p>\n<ul>\n<li>Is it original and memorable?<\/li>\n<li>Does it highlight a difference from competitors?<\/li>\n<li>Does it infer a benefit from using the product?<\/li>\n<li>Does it reflect the \u201cpersonality\u201d of your brand?<\/li>\n<li><strong>And the kicker:<\/strong> Is it in use by another company or product?<\/li>\n<\/ul>\n<p>Check this last one out thoroughly, it could save you from having to come up with another slogan, or even legal problems! You asked for it, you got it.<\/p>\n<div style=\"width: 100%; color: black; background-color: white; border: 1px solid red; padding: 5px;\">\n<h4><strong> &nbsp; &nbsp; &nbsp;Give The Agency a call to discuss your new most memorable slogan ever!<\/strong><\/h4>\n<\/div>\n<p>&nbsp;<br \/>\nSources were <a title=\"Talent Zoo\" href=\"http:\/\/www.talentzoo.com\/beneath-the-brand\/blog_news.php?articleID=10172\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>, <a title=\"Hong Kiat\" href=\"http:\/\/www.hongkiat.com\/blog\/77-catchy-and-creative-slogans\/\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>, <a title=\"Marketing For Success\" href=\"http:\/\/www.marketingforsuccess.com\/ic\/advertising\/ad-sloagans\/\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a> &amp; <a title=\"Ad Age\" href=\"http:\/\/adage.com\/article\/news\/toyota-introduces-places\/237138\/\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why do some slogans just stick with us? If you\u2019re [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.0 (Yoast SEO v22.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Slogans Make an Impact | You Asked For it, You Got it<\/title>\n<meta name=\"description\" content=\"Effective slogans stand the test of time &amp; make consumers think about &amp; remember your product. Great slogans involve making an impact with just a few words\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gettheagency.com\/marketing\/asked-got-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"You Asked For It, You Got It\" \/>\n<meta property=\"og:description\" content=\"Effective slogans stand the test of time &amp; make consumers think about &amp; remember your product. 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