Jiffy Lube
Project Type
Motion Design, Display Ad Campaign, WordPress, Email
Client Industry
Automotive
Project Summary
Jiffy Lube consists of franchises across the US. We were approached by the Jiffy Lube owners based in the Carolinas with over 20 locations.
This franchise had one the most underperforming marketing ROIs across the US with a cost per visit of over $20 in 2019.
By 2021 we accomplished a cost per visit of $10.86, which raised the franchise to one of the best performing in the nation.
Key Objectives
Rebranding of messaging and ad creative.
Advanced programmatic digital and social media ad strategy including geofencing each store and competitors’ stores as we and tapping into advanced AI & targeted consumer data.
Build landing pages, tracking pixels, and tracking footfall traffic through to conversion.
Campaign Built across full series of digital touchpoints
Display Ads
Tested Several Ad concepts till a clear winner emerged from user engagement rates
Motion Design
Infused short form storytelling to make our Ads more appealing
Scheduled Email Blasts to Website subscribers
Social Media Ads
