Rutherford County Tourism Board is responsible for tourism to the whole county including their main attractions of Chimney Rock and Lake Lure. We were hired to increase total visitors to the whole county as well as its main attractions. They should be commended on their progressive approach to integrating a long-term plan and openness to testing and trying new things.
We created a strong emotionally based campaign that was disseminated through traditional and digital means. We used PPC, content creation, publications, social media.
Rutherford County is as popular as it has ever been as measured through multiple and we continue to work with them to increase their presence.