Project Description

Rutherford County

Rutherford County Tourism Board

Project Type

Branding, Web, Social Media

Client Industry


Project Summary

Rutherford County Tourism Board is responsible for tourism to the whole county including their main attractions of Chimney Rock and Lake Lure. We were hired to increase total visitors to the whole county as well as its main attractions. They should be commended on their progressive approach to integrating a long-term plan and openness to testing and trying new things.

We created a strong emotionally based campaign that was disseminated through traditional and digital means. We used PPC, content creation, publications, social media.

Rutherford County is as popular as it has ever been as measured through multiple and we continue to work with them to increase their presence.

Project Summary

YoY organic website traffic increase 2019 vs. 2018
increase in Visitor Center Guests Year over Year 2019 vs. 2018
increase in Occupancy tas over planned budget FY

Print Marketing Collateral

Social Media

Social Badges

On Location Photography

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