Project Description
Rutherford County
Rutherford County Tourism Board
Project Type
Branding, Web, Social Media
Client Industry
Government
Project Summary
Rutherford County Tourism Board is responsible for tourism to the whole county including their main attractions of Chimney Rock and Lake Lure. We were hired to increase total visitors to the whole county as well as its main attractions. They should be commended on their progressive approach to integrating a long-term plan and openness to testing and trying new things.
We created a strong emotionally based campaign that was disseminated through traditional and digital means. We used PPC, content creation, publications, social media.
Rutherford County is as popular as it has ever been as measured through multiple and we continue to work with them to increase their presence.

Project Summary
0%
YoY organic website traffic increase 2019 vs. 2018
0%
increase in Visitor Center Guests Year over Year 2019 vs. 2018
0%
increase in Occupancy tas over planned budget FY
Print Marketing Collateral



Social Media


Social Badges

On Location Photography



