Lake Lure & Chimney Rock Tourism

Rutherford County Tourism Board

Project Type

Branding, Web, Social Media

Client Industry


Project Summary

Rutherford County Tourism Board is responsible for tourism to the whole county including their main attractions of Chimney Rock and Lake Lure. We were hired to increase total visitors to the whole county as well as its main attractions. They should be commended on their progressive approach to integrating a long-term plan and openness to testing and trying new things.

We created a strong emotionally based campaign that was disseminated through traditional and digital means. We used PPC, content creation, publications, social media.

We have increased visitors to Lake Lure, Chimney Rock and The Blue Ridge Foothills area in Rutherford County as measured through multiple metrics. The region is growing faster than ever as we continue our 4th year working to achieve tourism growth with them.

Project Summary

YoY organic website traffic increase 2019 vs. 2018
increase in visitor center guests year over year 2019 vs. 2018
Increase in occupancy tax over planned budget FY

Print Marketing Collateral

Social Media

Social Badges

On Location Photography

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